ATD TechKnowledge Conference workshop

Led by Sal Silvester

Executives buy results, not training. The challenge is that most HR and training professionals are tasked with preparing employees to lead the future of their organizations, but do not measure the effectiveness of their leadership development programs.

They are paying top dollar for training and coaching programs but can’t prove that they are making a difference and rarely see a measurable and sustainable return on their investment. It doesn’t have to be that way. We can and we must do better. It’s time to prove the training impact to our participants, our businesses, and the training industry. Join this session to hear a mandate for measuring behavior change in leadership development programs.

Let’s face it. Traditional leadership development programs are one-hit-wonders. They cover an overwhelming number of topics in one or two days and rarely provide ongoing reinforcement.

On top of that, there is usually no true measurement beyond the typical smiley-sheet evaluations at the end of the training sessions. It doesn’t have to be that way. We can and we must do better. It’s time to prove our coaching and training impact for our clients, our businesses and the coaching and training industry as a whole. The evolution of coaching and training programs must be measurable, just like any other investment made in an organization.

Anyone who believes that creating effective leaders is a top human-capital priority will be moved and motivated to explore effective measurement and meaningful evaluation of their leadership training programs.