Think social media is a fad? You are falling behind.

In my recent webinars on Recession-proofing Your Career, I have emphasized the importance of networking. I have also emphasized that networking via social media is an important part of that process. I have seen so many people who are complacent because they have jobs. As a result, they have few, if any, LinkedIn connections, and they have rusty, at best, connections outside of their internal network.

But social media goes way beyond just helping you build your network. It also impacts your personal and business brands, it is a fundamental shift in how people communicate, and it is changing how people receive and share information.

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